Outdoor apparel brands are doing some things right to meet consumers’ needs that may have little to do with pure functionality.

This article will offer a quick look at three of the reasons why outdoor apparel is leading in the fashion world.

Fashion apparel sales are down more than 5% in the United States overall, according to research by NPD Group Inc. But, there is one category of apparel that continues to drive grow—outdoor apparel. In fact, Euro-monitor International data shows that the outdoor apparel category is expected to grow 9.4 percent through 2023 to $217.4 billion.

Let’s read the below part which explain why the functional outdoor clothing to stand more important in clothing trend.

1. Outdoor apparel brands are focused on sustainability

The modern clothing consumer cares about sustainability.

A new report from NOSTO showed that 2,000 U.S. and U.K.-based shoppers demand sustainable practices and fair wages for workers from modern fashion retailers.

While reports show that sustainability efforts in the fashion industry are slowing down as a whole, this is not true of the outdoor apparel industry.

Leaders in the outdoor apparel industry take sustainability seriously.

And, outdoor apparel brands are adopting sustainability as part of their mission statements and marketing.

Consumers that wear these brands are getting more than just durable products—they are simultaneously showing support sustainable business practices.

2. Outdoor apparel brands incorporate technology into their designs

Not only doing outdoor apparel brands focus on sustainability, but they also incorporate the latest and greatest innovations into their apparel.

The outdoor apparel industry is innovating so quickly, they’ve even coined a new term to describe clothing that makes use of technology, tech-wear.

Consumers that are braving the elements want to invest in outdoor clothing that is functional, packable, protective, and fashionable to boot.

And, outdoor apparel companies are using the latest technology to meet these demands.

Today’s consumers are likely to choose brands that offer fashionable outdoor apparel that also offers things like

innovative waterproof, light in weight, warm in extreme temperatures, and extremely durable, surely high stretch for comfortable fitting.

3. Outdoor apparel brands and outdoor enthusiasts care about the environment