Chinese Valentine's Day began in ancient times, popularized in the Western Han Dynasty, and flourished in the Song Dynasty. It is a traditional Chinese folk festival. The ancients discovered that there are two stars in the sky that are separated by the Milky Way and are very bright. In ancient times, the division of labor between men and women weaving, so the two stars were called Altair and Vega. According to legend, every year on the seventh day of the seventh month of the lunar calendar, the Cowherd and the Weaver Girl will meet at the Magpie Bridge in the sky, and because the festival is celebrated at night, this day is called the Qixi Festival. Praying for blessings and wishes, begging for skill, sitting and watching the Altair Vega, praying for marriage, storing water for Qixi Festival, visiting temple fairs, etc., are the traditional customs of Qixi Festival. After historical development, Qixi Festival was endowed with the beautiful love legend of "Cowherd and Weaver Girl", making it a festival symbolizing love, and thus it is considered to be the most romantic traditional festival in China, and it has become China's Valentine's Day.

In ancient times, the Qixi Festival was an exclusive festival for pretty girls. The Weaver Girl in people’s hearts is a beautiful, clever, and ingenious fairy. Therefore, on the evening of the Qixi Festival every year, the girls face the bright moon in the sky, put up seasonal melons and fruits, perform the rituals of worshipping the sky, and beg the Weaver Girl for cleverness”I hope I can have double dexterous hands and a smart heart like the Weaver Girl, and I will live a happy life”. Every "Chinese Valentine's Day", folk women have the custom of begging for Qiao Qiao, so some people call it "Qiao Qiao Festival"; and because the main activists of this festival are women, it is also called "Hina Doll's Day". This is the most important day for girls in the past. Among the many traditional festivals, it is the most romantic festival. After continual changes, some of the many folk customs of Qixi Festival have gradually disappeared, but a considerable part has been continued by people.

The Qixi Festival originated in China, and some Asian countries influenced by Chinese culture, such as Japan, the Korean Peninsula, and Vietnam, also have a tradition of celebrating the Qixi Festival. On May 20, 2006, the Qixi Festival was included in the first batch of China's national intangible cultural heritage list by the State Council of the People's Republic of China.